ISHQ-E-MEMNU, THE NEXT HUMSAFAR?
As of late, however, there has been another TV show that has been gathering audiences just as Humsafar. It´s Urdu 1´s newbie Ishq-e-Memnu (forbidden love). Set in the beautiful locales of Istanbul, the drama revolves around the lives of business tycoon Adnan Ziyagil, Bihter (Adnan´s beautiful young wife) and Adnan´s nephew, Behlul.
URDU 1 BECOMES THE MOST WATCHED ENTERTAINMENT CHANNEL
Urdu 1 was the most watched entertainment channel in the last week of August 2012 during the prime time slot (7:00pm to 12:00am), beating the well-established and bigger channels like Hum TV, Geo TV and ARY Digital.