URDU1 is a General Entertainment Channel broadcast from Dubai, UAE, for the Urdu speaking population across the globe. We firmly believe in providing viewers with premium quality content and have successfully taken entertainment to new heights.

URDU1’s broadcast became available in Pakistan in June 2012 and within a few months it became the No.1 general entertainment channel. Adopting an ingenious method of blending foreign and local content, we took the industry by surprise with exceptional program ratings and were labelled as the trendsetting brand.

URDU1 holds license to the famed international franchises of MasterChef and The Voice. The successful broadcast of MasterChef Pakistan has earned us significant accolades, paving way to Season 2 of the franchise which is planned to go into production very soon. The much anticipated The Voice is expected to follow right after.

The acclaimed venture into the world of films with the launch of URDU1 PICTURES denotes the brand’s vision and the potential it carries within. Our first two projects EK THI MARIUM and ACTOR IN LAW are a clear testament that we strive to deliver only the best to our viewers and it is this belief that fuels us.

We have also stepped into the realms of fashion teaming up with Pakistan’s fashion and design councils, producing non-stop fashion extravaganzas.

The channel follows a strict policy in maintaining its aesthetics and visual persona, and stands out with its look and feel.

URDU1 is owned and operated by Alliance Media FZ-LLC Dubai.