The story revolves around Akshara and Naitik who are bounded by arrange marriage, how the two fell in love and how they faced the little problems that come in their way every now and then. , life takes a turn when Akshara and Naithik are drifted apart from their family now the next generation steps in the story which takes a twist of a love triangle that between (kartik, naitiks employee, Naira and Gayu Naitik’s Niece). Karthik and Naira two individuals you drifted away from their families, due to a misunderstanding. Yeh Rishta Kya Kehlata Hai tells the story of how the two meet, time and again, which leads to their relationship progressing further with each encounter. It also shows how they bring each other closer to the family they have drifted apart. Set in Udaipur, a family drama consisting of the everyday events going on between the families. The show focuses on human relations in a sensitive way. It shows day to day issues without any over the top drama. Social issues like girl child domestic violence, widow remarriage etc were raised.