FASHION PAKISTAN WEEK 2017
STARTS 23RD APRIL, SUNDAY AT 8:00 PM
First look launched
This Eid get closer to your family and community with Yasir Nawaz’s latest film Mehrunisa, V Lub U. The film is a heart-touching story of how love binds people from all aspects of life to achieve the extra ordinary.
The film is produced by the producers of Wrong No., YNH FILMS, and shall be distributed worldwide by URDU 1 PICTURES on Eid ul Fitr, 2017. The film pairs talented Danish Taimur with the ravishing Sana Jawaid in the backdrop of a busy junction in Karachi. The lyrics are penned by the legend ‘GULZAR’ sb himself and the music is composed by infamous SEEMAB SEN. The powerful lyrics of Gulzar are bound to leave the listener mesmerized by the simplicity of words and magnitude of thought. The film combines fun, love, compassion, music, belief and patriotism, all that is needed to live a life at its fullest, to form an inspirational journey of how we can embrace diversity and love whilst living in a community. The film is an all and all Eid Release with comedy, action, drama and masala infused in a Yasir Nawaz-esque fun filled recipe.
The first look of the film was launched at the prestigious FPW on the eve of 22nd February. The principal cast and makers set the ramp on blaze as they wore Zaheer Abbas to unveil the first look of Mehrunisa, V Lub U. The audience were treated to powerful vocals of the infamous Sukhwinder Singh in a romantic melody; Tu Hi Tu.
FPW WINTER/FESTIVE 2016
This season will mark URDU1’s 3rd Consecutive Partnership with Fashion Pakistan Week as its Official Media and Event Partner.
Fashion Pakistan Week is Pakistan’s leading and premium platform for showcasing Pakistan’s prestigious Fashion Designers. The main objective of Fashion Pakistan Week is to foster and promote Pakistan’s Fashion Industry both locally and internationally, encourage excellence in design and build alliances with leading trade associations and councils both locally and internationally.
The Fashion Pakistan Week Winter/Festive 2016 will be showcasing the best couturiers from Pakistan who will be showcasing their latest Bridal and Couture Collections to set trends for 2016. Get ready for some amazing collections, star studded line-up and performances that you cannot miss.